Why People Buy Hyundai and Kia Cars


Lafayette Circa April 2023: Hyundai Elantra Display At A

Hyundai and KIA have a stigma for being unreliable. So, why do people still buy these South Korean car brands? These 12 factors likely draw them in. 

Style Is on Point

Noblesville September 10 2023: Hyundai Ioniq 5 Electric Vehicle
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These South Korean companies aim to produce cars that stand out from the crowd by creating distinctive designs. The roomy interiors, bold exterior, and innovative features entice buyers. 

One poster says, “As a BMW fanboy, it hurts to see how good the new KIAs look, especially compared to the ugly pieces that BMW makes these days.”

Outrageous Dealership Markups From Other Brands

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Additionally, these models seem like a good deal because other brands have ridiculous dealership markups.

Have Way More Features Than Other Cars

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If you compare Hyundai and KIA prices against other car brands in their price range, these models are packed with more features, enticing many buyers on a budget.

One poster shares, “My brother just bought a new Sorento hybrid a few days ago. I tried to talk him out of it for weeks, but I gave up after realizing he was shopping based on the features and price tag. Ventilated seats and a big sunroof were must-haves.”

Cheap

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Furthermore, these cars are cheap to the average buyer seeking a new, stylish car with the latest features. 

Long Warranties

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Hyundai’s 5 to 10-year warranty and KIA’s 10-year warranty make them perfect for people who change cars every 3 to 5 years. 

Don’t Really Care About the Reputation

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Hyundai and KIA cars don’t have a great reputation in the US because the Alabama and Georgia factories produce inferior models compared to those built in Korea. However, some people don’t care about this; they value the cheap price, great features, and long warranties more.

Great Combination of Fun and Practicality

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People also lean on these car brands as they are fun to drive. One poster explains they always have a good time driving the KIA Seltos and SX Turbo in sports mode. They write this about the car’s practicality, “The Seltos has excellent safety features: backup camera, blind spot monitoring, reverse cross traffic monitoring, and adaptive cruise control lane assist.” 

Automotive Media Keeps Giving Them a Second Chance

Indianapolis Circa March 2023: Kia Sorento Display At A
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Additionally, Hyundai and KIA cars keep receiving praise in the automotive media. The KIA Telluride and Hyundai Palisade, for instance, got high praise for their roomy interior and quality and had significant markups.  

Great Fuel Economy

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KIA and Hyundai models also have great fuel economy figures, especially the electric and hybrid cars. 

Modern and Roomy Interior

Noblesville Circa May 2023: Hyundai Palisade Display At A
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These cars come with modern and upscale interior looks with plenty of room. “Lots of folks like the soft and cushy ride quality as well,” adds a poster. 

Reliability Isn’t a Top Concern

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“People see what’s in front of them, not something ephemeral like reliability in 5 years. Touchscreens, features, and cool gimmicks that kids will like are the things that sell KIAs and Hyundais. Reliability is just a thing of luck until it affects you,” a user explains. 

They’ll Finance Anyone

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Lastly, these companies will finance anyone, including those with bad credit. 

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